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Agile Business

Agile business practices can be summarized as the ability to  think and understand quickly; to move and respond quickly and easily. You can look at agility as having the following elements.




Knowledge of environment

Open to change



Suitability to environment

Health and fitness

Stsyems and processes









Cost reduction


In the natural world, agility helps animals hunt and avoid being hunted. They are wary, they know their environment and are able to move easily and quickly to take advantage of opportunities and avoid threats.

For animals, this is partly intuitive, like the proces of ‘fight of flight’. But much of this ‘intuition’ comes from training and practice. The young are taught by their parents and community, practice with siblings and then act in the real world under supervision, before venturing out on their own. Their survival depends on what they learn and how they use that knowledge.

For an agile business, this learning plays an important part of the process. So, what does an agile business look like?



To have self-knowledge is to know one’s strengths and weaknesses and the importance of working to improve these where necessary. For the organisation, this is imperative. It is part of understanding why it exists and what is it’s role, as well as the need to pre-empt and react and how these are vital to survival.

An agile business knows the environment in which it operates. This means recognising opportunities and threats and knowing how to exploit or avoid as necessary. Additionally, it is about knowing the terrain, habits and location of prey and predators as well as understanding the competition and their strengths and weaknesses.

Finally, being open to change means having a flexible approach and not being enslaved to any particular mindset. It follows that when conditions change, externally or internally, the organisation can effect chenge quickly and easily.


Like an animal, your business needs to be able to thrive within it’s environment and be protected from the worst scenarios. Therefore, suitability to that environment means having the right skills, knowledge and systems. This helps ensure your business is able to exploit the environment and protect against the sort of adverse conditions that might leave others flailing and unable to cope.

Health and fitness is a must. Again, as with animals in the wild, who are rarely unfit, your organisation has to have a strong and stable core, with good balance and be in good health. Combined with flexibility of movement and good coordination, this enables swift and appropriate responses.

Equally, systems and processes are necessary to enable quick communication and decisions, coordinated action and automatic responses. They also provide important mechanisms to monitor and review, so as to learn from experience.


Anticipation is an awareness that the status quo will never last for long. So, it is important to constantly scan the horizon and be fully alert. Only then can you hope to predict change or see it early enough to act appropriately.

Trust is abouth two-way dialogue, concensus and freedom. Trust works both ways, up and down the heirarchy of your organisation and allows everyone some choice in how action is taken. In this way, all members of your community have security, knowing they will be measured on results.

Practice is how we get better, not only at the things we do, but also (through training and ‘what if’ scenarios) the things we might have to do.


Growth of individuals, the organisation and the wider community.

Cost reduction to create a lean, efficient organisation that does not waste time, energy or money.

Sustainability, to ensure that the organisation is able to maintain itself and its people for as long as possible.

These objectives must be understood and shared by all members of your organisation. Think of your business like a pack or herd in the wild. It will best survive when each member works together toward the same goals and does not seek more for themselves than is necessary.